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Your website shouldn’t just look good. It should bring you clients. I teach SEO that’s simple, strategic, and actually works for small businesses.
Oh hey Reader-I’ve had my head down for the last two months, living through the busiest quarter of my business so far. The kind of busy I’m grateful for, even if I’m slightly cross-eyed from staring at websites all day.And when I look at websites in bulk, patterns start popping out the way they did in those old Magic Eye puzzles. Relax your eyes, lean back a little, and boom: there it is. This quarter, the same issues kept showing up again and again.So after a week of being clobbered with...
Oh hey Reader-I love a good police procedural. (All-time fave: Law & Order SVU. Recently watched: Dept Q. Currently binging: High Potential.) And there’s this moment I observe popping up more and more often: the detectives run a background check, and someone says:“This guy has no digital footprint.”Cue the dramatic music. Because in today’s world, that’s suspicious.Think about it: these days, if you sneeze, there’s a record of it somewhere online.We expect to see a trail: photos, social...
Reader, Your website looks amazing.I'm serious. The brand photos, the color palette, the way everything flows together… It's clear you (or your designer) put real thought into making it beautiful.So why does it feel like nobody's finding it?If you've been wondering where all the Google traffic is, or why people aren't discovering your site organically, there's probably a disconnect between what looks good and what actually gets found.Some design choices, like some of the ones that can really...