Turns out, “just looking” doesn’t pay the bills

Published 8 months ago • 1 min read

Hey Reader,

I hate shopping for clothes online. But I also hate shopping in person.

Here’s why: the minute I touch a hanger, someone’s in my face.

“How’s it going?”

“Can I start a fitting room?”

“Need a different size?”

“Want me to put that up front for you?”

It’s a lot.

But I get it. It’s not enough to get people through the door. You’ve got to guide them toward the sale.

And while I don’t want to be that overly eager sales associate, I do want my website to help people take action.

That’s what conversion optimization is all about: making your website easier to engage with, so more visitors turn into leads, clients, and customers.

And here’s what most people miss: those clicks and actions? They don’t just help your business.

They help your SEO.

Because Google is watching what happens after someone lands on your site.

Clicks, scrolls, and time on page help the algorithm gauge things like helpfulness.

And that means: what today’s visitor does can influence what future searchers see.

So if you’ve been working to get found on Google, but conversions feel like crickets, this is for you:

👉🏼 SEO and Conversion Optimization: How to Get the Most Value From Your Hard-Earned Traffic

You don’t need to be the person hovering by the fitting room.

But your website does need to guide people toward a next step.

Not pushy. Just purposeful.

—Laura

P.S. This is one of the most actionable blog posts I’ve written. It’s full of simple fixes you can make this week, without needing new tech or design skills. Read it here!

When you're ready, here are 3 ways I can help you get found on Google:

Schedule an SEO Power Hour. Pick my brain for 60 minutes. Anything you want.
Sign up for an SEO Site Review + Strategy Call. I'll study your website and let you know what's working, what's not working and what to do next.
Let me do the work with Done-For-You SEO. I’ll personally restructure your page content to check the SEO-boxes and make sure the core pages of your website are set up to deliver you traffic.

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