why pulling weeds is secretly an SEO strategy

Oh hey Reader-

Summer showed up hard this year. It’s already topped 90 in our Seattle suburb, where June usually means 60 and soggy.

Last year, my son was bummed we didn’t plant a garden. So as the temps started climbing, he got loud about fixing that.

We hit the store. Bought starts. Bought soil.

Then this: my 6-year-old—my indoor, device-loving kid—shoveled six cubic feet of potting soil into planters like it was his job.

He planted all the seeds. He transplanted every start.

You better believe I’ll buy him as many plants as he wants.

Fast forward to Sunday: time to tackle the weeds.

Way less exciting.

He looked at me, offended. “Mom, this is NOT gardening.”

But actually? It is.

Because if we don’t weed:

We crowd out the stuff we want to grow.
We make it harder for the good stuff to stand out.
We send the wrong first impression.

And yes, this is me absolutely mashing this metaphor.

But hear me out—

Pruning your website content is just as important to your SEO strategy as creating new stuff.

Google doesn’t want to crawl 50 pages of outdated, irrelevant content. Your people don’t want to wade through it either.

If you want efficient SEO, start here:

Audit your site.
Keep what’s working.
Then ask, what can I CUT?

Before you create more, make space for it.

It’s one of the fastest ways to improve your visibility without adding more to your plate.

My son eventually got into it. Not the weeding part, but clipping the tree shoots? He was very into that.

The big job always includes low lifts. Start where you can.

See you in the search results🫶🏻-
Laura